The project S.MAR.T.I.C. was carried out in 2016 for the Municipality of Gallipoli and co-funded by the European Regional Development Fund from the maritime program INTERREG Italy-France 2014-2020.

The aim of the project was to promote tourism cooperation between various Italian and French coastal areas, using the internet and social networks and selecting and harmonizing different places of unique and particular interest: from museums, to art cities, to taste circuits.

The initiative was held with the aim of creating a path of identity, respecting the standards of sustainability.